You may have already seen in our newsletters or on our website that we’re rebranding. We’re excited to announce that we're now almost ready to launch.
The launch will take place during the first full week of February to coincide with the launch of our new website. The first thing you’ll notice will be our new colour palette and logo, but we hope you’ll also notice a change in the way we convey information.
We’re a progressive organisation and we wanted to move towards a brand that reflects us. We want everyone to know that we’re scholarly and prestigious, but that we’re also inclusive, diverse, friendly and supportive to people from all backgrounds, and at all stages of their career.
Our new logo and visual identity is bold and direct.
We chose black as our main primary colour because it is strong and direct, and orange because it’s friendly, positive and progressive. Our secondary palette reflects the diversity of our membership and gives our identity vibrancy and flexibility. The secondary palette consists of specific shades of green, red, light purple, yellow and blue.
We’ll also be changing the font we use to Inter. Inter is a typeface carefully crafted and designed for computer screens. It also works very nicely for print. Inter features a tall x-height to aid in readability of mixed-case and lower-case text, meaning it’s a pleasure to read in any situation and will enhance accessibility. We’ll also be using sentence case for our headings in future – another accessibility enhancement.
Rest assured we’re still the same organisation you joined and we still have the same visions and goals. We’re just trying to communicate better about the things we do and what we stand for.
We’ve also taken on board your feedback from our annual survey. When our new website launches next month in our new branding, you'll see a renewed focus on the efforts of our working groups and journals, easier navigation, and a heavier focus on bringing you the latest IR topics.